I have thousands of theories about how many manufactured products are a bunch of hype to keep us hooked. Now I see even the water I drink is about of this trend!!! Watch, learn, decide for yourself. I personally decided NO MORE bottled water. I am still leery of the water here since Katrina, but I refuse to participate in this nonsense anymore! Not only are we buying a falsely advertised product, the bottles are a main source of pollution!And did you know that studies show when plastic water bottles sit around in the sun (you know like driving and the bottle is in your car or when the bottles have sat in the moving truck for days from the manufacturer to the store!). Yeah I'm off bottled water. RIGHT NOW!